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Cooking Up Sales: How to Sell on Amazon with BigCommerce

Selling on Amazon with BigCommerce can significantly expand your reach and boost your sales. This blog will guide you through integrating BigCommerce with Amazon, highlighting key steps for setup, product listing, inventory management, and order fulfillment. It’s time to leverage your shop at BigCommerce to sell on Amazon, tapping into a broader marketplace

6 Key Steps to Sell on Amazon with BigCommerce

Step 1: Set Up Your Amazon Seller Account

  • Choose Your Selling Plan. Amazon offers two main selling options: an Individual plan suitable for those who plan to sell fewer than 40 items per month and a Professional Plan for those with a higher selling rate. 
  • Gather Required Info. Before starting the registration process, ensure you have the following information: business email address, credit card, government ID, tax information, phone number, and bank account.
  • Register for an Amazon Seller Account. You must visit the Amazon Seller Central website and choose the “Sign Up” button to start the registration process. After selecting your selling plan, enter your email address and create a password to set up your account. Fill in the required details about your business, including your legal business name, address, and contact information. Then, you need to verify your identity by uploading it to your government. Also, enter your credit card info for billing purposes and provide your bank account details for receiving payments. Finally, you must complete the tax interview to provide your tax information.
  • Finish the Account Setup. Once your account is ready, you can start adding product information. Ensure you have product descriptions, images, and other relevant details ready. Also, configure your shipping settings, including shipping rates and delivery options. Remember to set up your return policies by Amazon’s guidelines.
  • Understand Amazon’s Policies. Familiarize yourself with Amazon’s selling policies to ensure compliance. This includes rules on product listings, pricing, and customer service. Learn about Amazon’s performance metrics, such as order defect rate, cancellation rate, and late shipment rate, which are critical to maintaining a good seller account standing, says Forbes.

Step 2: Prepare Your BigCommerce Store

  • Ensure Your Store is Fully Set Up. Select a professional template that aligns with your brand. Customize it to reflect your colors, logo, and overall aesthetic. Ensure your store’s responsive design works well on all devices, including desktops, tablets, and smartphones. Create clear and logical categories for your products. This will make it easier for customers to navigate your store and find what they need.
  • Add and Optimize Your Products. Use clear, concise, and keyword-rich titles. Write detailed product descriptions that highlight key features and benefits. Include relevant keywords for SEO purposes. Upload high-quality images from multiple angles. You need to set competitive prices and consider offering discounts or promotions. Ensure your stock levels are accurate. Synchronizing BigCommerce inventory with Amazon helps us maintain consistent product availability and reduce overselling.
  • Configure Shipping and Tax Settings. Set up shipping rates based on weight, order total, or flat rate. Consider offering free shipping for orders over a certain amount. Integrate with shipping providers like FedEx or UPS to provide real-time quotes. Configure tax rates based on location and where you’ll ship products. BigCommerce allows for automatic tax calculation based on customer location. Set up tax rules to ensure you’re collecting the correct amount of tax for different regions.
  • Set Up Payment Gateways. Integrate popular payment gateways, like PayPal or Stripe, to accept credit card payments. Offer additional payment options like Apple Pay, Google Pay, and Amazon Pay to provide convenience for customers.
  • Configure Store Policies. Write a concise return policy outlining the conditions for returns, exchanges, and refunds. Ensure the return policy is easily accessible from your store’s footer or main menu. Create a privacy policy that explains how you collect, use, and protect customer data.
  • Test Your Store. Place test orders to ensure the checkout process works smoothly from start to finish. Verify that payments are processed correctly and that orders are recorded in your system. Test the navigation and search functionality to ensure customers can easily find products. Check that your store functions well on mobile devices, with fast load times and an intuitive layout.

Step 3: Install the BigCommerce Integration with Amazon

Are you looking for a BigCommerce integration with Amazon to streamline product listings and inventory management? If yes, you are on the right path. Integrating BigCommerce with Amazon allows you to manage your Amazon listings, inventory, and orders directly from your BigCommerce control panel. Here’s a short guide on how to install and set up the BigCommerce integration with Amazon:

  • Navigate to the BigCommerce App Marketplace. Log in to your BigCommerce control panel and go to the “Apps” section in the left-hand menu. Here, click on “Marketplace” to access the BigCommerce App Marketplace.
  • Find and Install the Amazon Integration App. Here use the search bar to look for the “Amazon” integration app. Select the appropriate app from the search results and install it. You can choose any that fits your business needs the best. For example, you can select the M2E Cloud solution to integrate your BigCommerce shop with Amazon marketplace .
  • Authorize the Integration. After installing the app, you’ll be prompted to connect your Amazon Seller account. Follow the prompts to authorize the BigCommerce integration app to access your Amazon Seller account. This may involve granting permissions for the app to manage listings, orders, and inventory.

Step 4:  List Your Products on Amazon

  • Connect Your Amazon Account. After installing the Amazon integration app, you must authorize the connection between BigCommerce and your Amazon Seller account.
  • Set Up Product Listings. Using BigCommerce to sell on Amazon, you can efficiently manage your listings and inventory across platforms. Navigate to the product listing section within the integration app. Map your BigCommerce products to the appropriate Amazon categories. For products yet to be listed on Amazon, create new listings directly from BigCommerce. Ensure all necessary product details are provided, including titles, descriptions, images, and keywords.
  • Optimize Listings for Amazon. Create clear and descriptive product titles and include relevant keywords to improve search visibility. Write detailed and informative descriptions. Highlight key features, benefits, and unique selling points. Use bullet points for easy readability. Upload high-quality images that meet Amazon’s requirements.
  • Set Pricing and Inventory. Set competitive prices for your Amazon listings. Consider using dynamic pricing strategies to stay competitive. Set up automatic inventory synchronization between BigCommerce and Amazon to avoid overselling.
  • Publish Listings. Ensure that all information is accurate and complies with Amazon’s listing policies. Use the Amazon integration app to publish your selected products to Amazon.

Step 5: Manage Orders and Inventory

  • Order Management. Access your Amazon orders through the BigCommerce control panel. You can use the centralized order dashboard to view and manage all orders from both BigCommerce and Amazon in one place. Ensure timely processing of orders. Mark orders as shipped once they are dispatched. If using FBA, ensure your products are sent to Amazon’s fulfillment centers. Amazon will handle the packing, shipping, and customer service for these orders. Ensure your return policies comply with Amazon’s guidelines and provide clear instructions to customers.
  • Inventory Management. Enable real-time inventory synchronization between BigCommerce and Amazon to ensure accurate stock levels across both platforms. Use the integration app to optimize inventory levels based on sales automatically and restock. If you manage multiple warehouses, provide inventory levels that are correctly updated for each location. Manage inventory for different product variants (size, color, etc.) to ensure accurate stock levels for each variant. For example, with M2E Cloud, you can monitor and update inventory stock through one single app.

Step 6: Analytics and Reporting

  • Analytics and Reporting. Use BigCommerce and Amazon’s analytics tools to generate sales reports. Analyze sales data to identify trends, high-performing products, and areas for improvement. For analytics, such as Amazon sales, we can recommend, for example, M2E Amazon Analytics.
  • Inventory Reports. Generate inventory reports to track stock levels, turnover rates, and reorder points. Use these reports to make informed decisions about inventory management.
  • Performance Metrics. Monitor key performance metrics such as order defect rate, late shipment rate, and customer satisfaction. Implement strategies to maintain or improve these metrics to ensure a positive seller rating on Amazon.

BigCommerce Sell on Amazon: Key Advantageous

BigCommerce is a leading e-commerce platform designed to help businesses of all sizes build, manage, and grow their online stores. 

  • User-Friendly Interface. BigCommerce provides a straightforward setup process, making it accessible even for users with limited technical skills. The dashboard is designed for easy navigation and store management.
  • Customizable Design. It offers a variety of professionally designed themes and templates that can be customized to match your brand. The platform includes a drag-and-drop builder for easy customization without needing to code.
  • Product Management. BigCommerce allows you to add unlimited products, categories, and variants.
  • SEO and Marketing Tools. Built-in SEO tools help improve your store’s visibility on search engines. Integrate with marketing platforms like Google Ads, Facebook, and email marketing services.
  • Sales Channels. Sell across multiple channels, including Amazon, eBay, Facebook, and Instagram, directly from your BigCommerce store. Integrate with various POS systems for seamless in-store and online sales management.
  • Payment and Shipping. It supports various payment gateways, including PayPal, Stripe, and Square. It automatically calculates taxes based on customer location.
  • Mobile Optimization. Themes are mobile-responsive, ensuring a seamless shopping experience across all devices. The BigCommerce mobile app allows you to manage your store on the go.
  • Analytics and Reporting. You can integrate it with Google Analytics for deeper insights into your store’s performance.
  • Customer Support. Access to 24/7 customer support through various channels, including live chat, phone, and email. Extensive help center with articles, guides, and tutorials.
  • APIs and Integrations. Robust API for custom integrations and third-party app development. A wide range of apps and plugins are available to extend the functionality of your store.
  • Scalability. It has advanced features and support for high-volume businesses.
  • Content Management. Built-in blogging platform to create and manage blog content.
  • CRM Integration. You have a chance to integrate with customer relationship management (CRM) systems for enhanced customer management.

FAQs About BigCommerce Integration with Amazon

Q1: Why Should I Integrate My BigCommerce Store with Amazon?

Integrating with Amazon can expand your reach to millions of potential customers, increase sales opportunities, and simplify your online business management by centralizing your operations. It is best to use third-party tools, such as M2E Cloud, for quick data synchronization.

Q2: Can I use Amazon FBA with BigCommerce?

Yes, you can use Amazon’s Fulfillment by Amazon (FBA) service with your BigCommerce store. 

Summary

Boost your sales by selling on Amazon with BigCommerce. A BigCommerce integration with Amazon is crucial for expanding market reach and improving customer experience. Leverage both platforms to streamline operations and reach millions of customers. Successful sellers use special integrations to save time, as the data is synchronized in one place, eliminating the need to navigate between two interfaces.

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