There are few marketing promotions as effective as those that make your prospects feel lucky to receive them. Everyone loves to feel a little lucky. Who doesn’t enjoy a win?
It doesn’t have to be the winning lottery ticket to get those endorphins rushing, as anyone who has ever discovered bonus fries in their fast-food order will tell you.
Imagine the thrill of holding the winning ticket for a year’s worth of free fries or sub sandwiches? It is hard to beat free food for spreading a little love for your brand. It’s the ultimate in word-of-mouth marketing.
Make Your Next Marketing Promotion as Irresistible as French Fries
If you’re in the french fry business, it’s a natural fit. That’s why custom scratch-off tickets and custom pull tab tickets are such a great promotion for restaurants and fast food chains.
High-quality pull tab and scratch-off promotions with the chance to win free food, merchandise or discounts are a fun and effective way to jump start a slow season, reward customer loyalty or introduce a new menu item.
Promotional pull-tabs and scratch-off tickets have a track record that few other print marketing campaigns can match. And that’s even without the can’t-miss appeal of a mouth-watering cheeseburger or a spicy chicken anything.
Your Competitors’ Promotions Will Seem Flavorless by Comparison
While your competitors may offer a chance to win on the bottom of a greasy receipt, your customers will be clamoring for the irresistible little tickets that pop open or scratch off to reveal something delicious. No one throws a well-designed pull-tab ticket into the trash.
Put your brand on a pull-tab that can be redeemed for free food, a new menu item or a discount on a future visit, and you’ve got a promotional win your customers will eat up.
The instant-win opportunity and satisfying tactile experience of pull-tabs and scratch-off cards are an engaging, memorable and cost-effective way to boost your brand.
The multisensory appeal begins with high-quality artwork and printing. Also, you can’t go wrong by adding a row of hot chicken sandwiches. Who’s hungry now?
Look for an experienced pull-tab manufacturer to ensure you get tickets with just the right “pop” and feel, and artwork that stands out.
Customize the artwork, the game, and the messaging to align with your brand and don’t be afraid to let your imagination loose. Some printers can also add additional special effects like textures, glitter and scented printing.
Promotions that Make Restaurant Customers Feel Lucky and Hungry
Examples of successful restaurant promotions using pull-tab and scratch-off tickets include:
- A Cape Cod restaurant gave diners promotional scratch-off tickets that could be redeemed in the off-season for big discounts. The result was a nearly 2000% ROI.
- A popular Midwestern sub sandwich chain used a pull-tab promotion to drive in-person traffic during the icy months of spring, with the chance to win a year’s worth of free subs. The campaign stimulated a lively social media buzz along with a lot of appetites.
- A restaurant company with a chain of popular sports bars gave away promotional scratch-off cards during the bustle of March Madness with prizes that included free food and discounts that could be used in the off-season. The cards made everyone a winner during the tournament and brought many of them back in the post-season.
