Amid great competition, one where businesses are competing for visibility and growth more than ever before, it’s crucial to stand out. One way businesses can thrive in the ever-evolving media landscape – and achieve great results is by localizing content for new markets and regions.
As your business grows and you want to reach a new international market, media localization can help you. Here is why your business needs media localization and how media localization can help you maximize your success and boost the relevance of your business.
What is Media Localization?
Before we define media localization, it is vital to know the meaning of creative media and localization. Let’s start by describing these terms. Localization allows you to adapt materials and make them more relevant to a new audience. Creative media is content or artistic works created for digital platforms.
Therefore, media localization means adapting materials from a creative media source to suit a new audience. Thanks to localization, your target audience will feel like the content was created with them in mind. When your audience watches or listens to your content, they will quickly relate to it.
Media localization also includes the process of creating TV, radio, written, and video content from one language and culture to another to reach the global market. This trend has created opportunities to reach a consumer or target audience and help businesses place markets in different countries of the world.
Through this, consumers can understand what a content is about in any given location. A successful media localization surpasses just the act of translation. It uses different techniques such as translation, transcription, subtitling, and recording original content, all done by translators.
Media localization can help your business in many different ways when done right. You just have to incorporate the correct elements. We’ll discover how media localization can help grow your business below.
Why Do Businesses Need Media Localization?
Most business owners are thinking of reaching an international audience in the diaspora, says HBR. A business that thinks globally should look at media localization as a way to gain ground in domestic and global spheres. Looking at media localization means using it as a strategy to reach markets outside current ones.
Expanding your international audience is not easy to achieve. To get it right, you need media localization services. since different target markets worldwide require different messaging to appeal to them.
Benefits of Media Localization for Businesses
Media Localization has proven beneficial for businesses, which details why your business needs it.
1. Increase your Market Reach
Media localization creates a way for more market reach, making it easier to present your products to the local audience/markets. This way, your market reach and acceptance increase since there is no barrier stopping mutual understanding of your marketing efforts. Being multilingual and having localized social media profiles helps to drive more traffic to your site. They are great strategies for expanding your reach.
Leveraging media localization enables more people to use your products or services. When you make your content available in different languages, it will significantly increase your audience reach. For global market penetration or a specific regional target market, localization will significantly benefit you since there are people who need your services in their native language.
A business that seeks growth employs media localization as it boosts sales and the popularity of the business trade name. That’s because people associate with content, services, and products developed in their languages as it creates a special bonding and mutual understanding. So, for a business seeking growth, media localization is one way to climb that ladder.
3. Media Localization Gives You a Competitive Edge
There will be an improvement in your competitive edge since customers are more likely to buy from businesses that are relatable. You can achieve this by creating quality content in the local language and using diverse marketing options to reach the target market. A team of localization experts that understand your product, services, and target market can help you achieve this.
4. Improved Feedback and Customer Satisfaction
Since your customers now understand you, you can learn more about the needs and expectations of your target customers by understanding what part of your product or service needs improving through the feedback you receive. The feedback received from your target market will help you better understand your market.
5. Creates Empathic Emotions with a Business International Audience/ Markets
Some people only associate themselves with brands whose promotional content is in their native languages and also resonates with their culture. You can achieve this by creating empathy with your audience through localization.
To empathize means sharing your audience’s experience. How can you do this? One of the ways of creating that empathy is reaching them in their innermost emotions, which entails going to the root, which can be in the form of language and culture.
When a business creates an empathic position with its customers, it unlocks the consumers’ motivation to buy the goods, services, or ideas the business offers. It is not magic, and it is because today’s consumers have content that has a personal relationship with them. Media localization helps businesses achieve this by creating that empathy because it connects you to your customers’ humanity and feeling.
6. Easy Presentation of your Product or Content to your Audience
Through this means, businesses can reach current markets more and the ones outside their current ones, which is the international market. Media localization helps businesses to grow their products or contents in the same country of operation or domestic markets
For instance, a company operating in a country that adopts many languages can not just reach out to the customers in just one language. What does it have to do? Simple- localize and translate into different languages. It will help reach out to every sphere of the country.
You can also reach your international target market through media localization in their local language and culture. Which will strengthen your market position, get more customers and improve brand identity.
Collecting feedback puts you in a better position to understand your customers’ different needs and preferences. It also helps to effectively manage and adjust your business to local needs and become more valuable.
7. Increased Sales
Localizing your business and marketing strategies is important to increase sales. As localization helps your business grow and acquire a wider market share, more investors will invest their money in your business. Using Media localization makes you capture not just a large audience who appeals to your product but also large sales.
Media localization allows a more extensive customer base to understand your audio or visual content. This way, your target market will know the benefits they will get while using your products or services. In that case, you now have a large customer base willing and able to buy your products because they understand its benefits.
Since customers buy more from businesses they understand and who, in turn, understand them, localization will help your company improve customer satisfaction and encourage them to buy from you.
8. Helps business to expand its market without changing its geographical area of operation
If you think changing your geographic location or creating more locations for your business is the way to expand your business, then that’s a No! With media localization, you do not need to change your geographical location to reach or boost your markets. You only need to localize your content to appeal to your audience’s emotions, making them feel the closeness of that business to them.
Finding the Right Localization services
Media localization entails more than just the translation of languages. A successful media localization uses many techniques, which can even go down to dressing. For that, it is good to find specialists with good knowledge of what it entails. For those living in the UAE, you can trust Torjoman for your localization needs as it is the best translation services in UAE.
Businesses looking to gain ground in the international market and use media localization should endeavor to go for one who has a good knowledge of the language in question and knows how to reach their audience. Wrong use of media localization services can trigger offense as regards not just the language in use but also religious and cultural perspectives.
Working with a good localization company is pertinent as any little mistake in business localization can be a downfall for a business.
You can build a unique brand and increase sales when your clients understand you better (more details). What can help you achieve this? Media localization can! Media localization allows you to adapt your products and services to local needs and sound authentic to your target market.
It is advantageous since it creates a unique brand image and makes your brand stand out from competitors. So, if you are ready to reach your international audience and more of the domestic ones, think of localization. While at it, don’t forget that media localization is what you need.