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The Comprehensive Guide to Creating an Effective Explainer Video

Img Source - Animated Sales Video Company

Explainer videos are incredibly useful for helping potential customers understand what your product or service is all about. They’re short and easily digestible, which makes them the perfect way to quickly convey complex information in a fun, engaging way. If you’ve been thinking of creating an explainer video for your business, then keep reading—we’re here to get you started!

Step 1: Determine Your Message

Before you can create an effective explainer video, you need to determine what your message is. What is it that you want people to learn or understand? This will be the foundation of your video and will help guide the rest of the creative process. Think about who your target audience is, and consider what points would be most important for them to know about your product or service.

Step 2: Choose a Format

Once you’ve determined your message and audience, it’s time to decide on a format for your explainer video. Do you want it to be animated? Live action? A combination of both? Each option has its pros and cons—animation offers more flexibility while live action can provide a sense of realism—so take some time to think about which one will best suit your needs.

Step 3: Write Your Script

Now that you’ve decided on a format for your explainer video, it’s time to write the script. This should include all the elements from Step 1 (i.e., who is speaking, what they are saying, etc.) as well as additional details such as transitions between scenes or any special effects that may be needed. Once you have all this information written down in an organized fashion, it will be much easier for everyone involved in the production process (including yourself!) to stay on track throughout filming and editing.

Creating an effective explainer video doesn’t have to be complicated! By following these three simple steps—determining your message, choosing a format, and writing a script—you can create an explainer video that engages viewers while conveying even complex topics in an entertaining way, says Forbes. So go ahead—give it a try today!

Need help with your first Explainer video? At TruExplainers, we understand the importance of creating explainer videos that align with your company’s branding guidelines and reflect the core values of your business. We take great care in selecting relevant images, soundtracks, fonts, and colors so that each element ties together perfectly – producing a video that complements your company’s overall message.

Our process starts with a deep dive into the client’s message and target market, followed by careful research into topic and areas relevant to the project. We then formulate a creative concept, before producing detailed storyboards that communicate the vision for the video. Every aspect of our whiteboard animation is tailored to meet your requirements.

If you’re looking for an effective way to engage with customers or stand out from competitors, then contact us at TruExplainers today! Our experienced team is ready to put their expertise in motion design into action – creating a unique whiteboard animation that will capture attention and elevate your business’s web presence.

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